Friday, January 23, 2009

"I don't like marketing."

"(Success) is the birth of a new reality through the union of thought and action."
~ Author Dennis William Hauck

I attended a business networking lunch meeting today in San Francisco, and when I introduced myself to one business owner by saying I have my own marketing communications company, the woman quickly said, "Oooo, I don't like to do marketing." I hear this frequently. Most entrepreneurs would rather spend their time doing what it is they love do -- taking photographs, providing nutritional information, running a business, etc. -- than trying to hustle up (in their mind) new customers. My response to these folks?

You have a valuable product or service; as many people as possible should know about you/your business. That's marketing. Once a person makes this mental adjustment -- shifts their thinking that little bit to where marketing becomes a solution rather than a bother-- they usually learn to not only do, but embrace marketing: marketing that's creative, effective, and ongoing.

Post a comment here or contact me with thoughts and questions: or 707-568-7322.