Friday, March 26, 2010

Guerrilla Marketing Insights_part 2

More marketing insights from Guerrilla Business School....

Three keys points to the Ultimate Marketing Strategy:
1. Market
2. Message
3. Medium (HOW you reach your market)

If you can't define your market, you can't find them.

Your best market is someone who has purchased a similar product or service before.

Messaging is about answering two key questions:
1. Why buy this?
2. Why buy from us?

A company's Number One assest is their database/customer list.

"Up-level" your marketing -- create a higher-ticket product/service for your clients.

{ - end - }

Wednesday, March 24, 2010

Guerrilla Marketing Insights_part 1

How you do anything is how you do EVERYTHING.

To be successful, you must surround yourself with successful people.

Way to create a "new" product:
Take an existing product, add a needed new enhancement or feature, and make it unique.

FOCUS is critical to business success. Opportunities can become they cause you to lose focus.

In life, you don't get what you want -- you get what you are committed to.

Every business should tell their story. Story telling is really story selling.

Sunday, March 21, 2010

Guerilla Marketing on Tuesday (Mar 23) to a Guerilla Marketing program put on by the Peak Potentials folks.... Stay tuned for some great info....

Monday, March 1, 2010


...forget that they're in a race, and just run.