Thursday, January 10, 2008

Just What IS This?

Welcome to the launch of Surviving to Thriving. Our goal is simple: to provide ideas, information, and resources to help entrepreneurs launch and/or grow their business. You'll want to check back here frequently, as new content will be added two to three times each week.

Now I know that some of you are looking at this and thinking: What exactly IS this? Is it a blog? Is it a Web site? Or is it ______?

The answer is: All of the above! I call this my "Web Presence." It functions like a Web site, with the added features of a blog. So... (and I've had many, many business owners ask me this) what IS the difference between a blog and a Web site?

Here goes... A Web site provides information. It's a great marketing tool (and almost, in my opinion, imperative for almost every business these days). Web sites, however, have two big (again, in my opinion) limitations though: one, they don't promote interactions with visitors, and two, you need to be a fairly sophisticated programmer/designer (or hire one) to create and manage a Web site.

A blog, on the other hand, functions as a Web site, with these two added features: Blogs are much easier for the average person to create, run, and update frequently; and blogs promote two-way interaction between the blog "owner" and visitors. The blog owner hosts an "Internet diary" of sorts and visitors are allowed to read and comment on anything posted. The tool provides constant and instant feedback.

So again, check back here frequently for great info and ideas on moving your business from "surviving" to "thriving" and don't be shy about posting a comment (such as asking a specific question) on this... this... well, let's just call it a web resource!

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