Guerrilla Marketing Insights_part 2

More marketing insights from Guerrilla Business School....

Three keys points to the Ultimate Marketing Strategy:
1. Market
2. Message
3. Medium (HOW you reach your market)

If you can't define your market, you can't find them.

Your best market is someone who has purchased a similar product or service before.

Messaging is about answering two key questions:
1. Why buy this?
2. Why buy from us?

A company's Number One assest is their database/customer list.

"Up-level" your marketing -- create a higher-ticket product/service for your clients.

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