My two quick take-aways from the day (much more to come soon) are these:
Quick-take No. 1:
Buy stock in Google. Please, hurry. Buy all you can. Trust me on this: you'll thank me later. Big time. Why? Only that online advertising is expected to grow from approximately $1.6 Billion currently (yes, that's Billion) to roughly $4.5 Billion... in three years. And Google currently owns 78% of the search engine market share, with no signs of slowing down.... Buy Google stock. NOW.
Quick-take No. 2:
Every business should focus on the two critical components to creating a successful email/online campaign:
1. Have a great story to tell and use great graphics and photos to highlight that story, and
2. Have a specific, clear, easy-to-see-and-understand call to action
That's all you have to do to move to thriving.*
More about the conference soon....
*I know, I know, I'm being "funny" when I say that's all you have to do. Why? Because doing those two things well is EXTREMELY difficult. Trust me, I live-and-breathe this stuff. It's a knife fight in the back alley-kind of difficult. If you need help, or at least a resource to bounce ideas off of, contact me.
P.S. I have no idea why I added this pic, with this post; I just thought it looked cool. It's the school house in the town of Bodega that was part of the set of the movie The Birds. It's still there. If you wanna find out more, Google it.