I just wrote about how important I believe Facebook is becoming to the marketing world. But it's really just one piece of an what I call an overall Customer Connections program, which I believe should include at a minimum:
1. An online newsletter/database
2. A Facebook page
3. Management of online client reviews (Yelp!, TripAdvisor, BiteClub, etc.)
Savvy organizations also will take advantage of these applications, as they apply to your business:
4. A blog
5. Twitter
6. RSS feeds
TPC has developed a Customer Connections program to keep your business interacting with your most important asset -- your clients -- and to outreach to new, potential clients and customers. Contact me for more information.
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